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FOR COACHES, CONSULTANTS, AND EXPERT PRACTITIONERS
FOR COACHES, CONSULTANTS, & EXPERT PRACTITIONERS

AUTOMATED CLIENT CULTURE

AUTOMATED CLIENT CULTURE

How to Leverage the Science of Self-Optimization to Create a World-Class Community That Retains the Cream of The Crop and Repels Bottom-Feeding, High Maintenance Nightmare Clients

Imagine a consulting business that is designed to take in only what makes it stronger, and expel (automatically) anything that slows down its momentum.

A perfect system. A self-optimizing CULTURE.

Excellent clients immediately integrate, feel at home (heard, seen, and helped), and never want to leave.

Bad clients instantly feel out of place, and “self-evict” before they have a chance to drain your team, your community, and (ultimately) your bank account.

In the next few minutes, I want to show you two things:
  • First, that a business like this is not a work of science fiction - they exist.
  • Second, that the frameworks, systems, and skills required to build such a business are learnable and transferable…
And, by the end of this page, I will show you exactly how to access them.
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Imagine a consulting business that is designed to take in only what makes it stronger, and expel (automatically) anything that slows down its momentum.

A perfect system. A self-optimizing CULTURE.

Excellent clients immediately integrate, feel at home (heard, seen, and helped), and never want to leave.

Bad clients instantly feel out of place, and “self-evict” before they have a chance to drain your team, your community, and (ultimately) your bank account.

In the next few minutes, I want to show you two things:
  • First, that a business like this is not a work of science fiction - they exist.
  • Second, that the frameworks, systems, and skills required to build such a business are learnable and transferable…
And, by the end of this page, I will show you exactly how to access them.

what I'm about to show you could save you years of unnecessary struggle...

My name is Taylor Welch, and over the last decade, I’ve had the opportunity to work with over 5,000 clients, hundreds of thousands of students, and build half a dozen 7 and 8 figure consultancies of my own.

One of the benefits of playing the game at this level, is that I can spot commonalities - things that EVERY client business without exception eventually deals with.

That's why I can tell you with absolute, unshakeable confidence, that nothing in your business is more important to fix than the issues we are about to discuss here on this page.

You cannot build an empire around your expertise, if you do not first begin by prioritizing the right things.

Most entrepreneurs are addicts, vainly chasing acquisition through one shiny promo after the next, with very little thought given to the type of clients they WANT inside of their programs, and how to strategically service and retain those clients.

Consider this a warning from someone who has climbed the mountain of acquisition and seen what a business "at scale" looks like on the other side of it...

If you do not build systems now that protect your client culture, and dynamically shift your curriculum to continuously meet their needs, you will ultimately lose you marketshare to someone who DOES.

On this page (and in this book) I will show you the exact systems to put in place.

But first, let's talk about the two types of clients that exist in every consulting business.

The first type of client is a

"HIGH MAINTENANCE" CLIENT

There are three characteristics that make these easy to spot:
They demand attention at all hours with endless questions, complaints, and doubts. No matter how much you give, they always want more (and more).
The “sky is always falling” - everything is urgent, nothing is thought through, and every issue they face (no matter how miniscule) seems catastrophic.
Every interaction with them feels like a battle (a losing one) to prove your value, justify your decisions, and defend your worth.
You pour your heart and energy into helping them, but they constantly ignore your advice. They refuse to implement the work.

And, when they don’t get the results they want, who do they blame?

(Spoiler alert: It’s not themselves.)

I call these clients “Drains” - because they suck the life out of you, your team, and, if you’re not careful, your culture.

The second type of client is a

"LOW MAINTENANCE" CLIENT

If you had a human xerox machine, you would hit “Copy” and just print a thousand of these to put into your program.

These are equally easy to spot:
They only need 1-2 things from you - but what they do need is existential.
They are natural “givers,” that sow value back into the community at every opportunity.
They follow direction, take feedback, and turn it into action that gets real results… they never shrink back from “doing the work.”
These are the clients whose success stories remind you why you started your business in the first place. Their wins inspire you to refine your methods, aim higher, and innovate.

I call these clients “Pumps,” because they fill you up. Their presence naturally elevates the business…

And, if you get enough of these, your offer becomes nearly impossible to kill.

What if it were possible to build your program in such a way that it naturally attracted and retained “Pumps,” and automatically filtered out “Drains?”

You don’t have to tolerate Drains. 

Nor should you sit around hoping Pumps will magically find you.

The difference between a program filled with Pumps and a program filled with Drains isn't luck or happenstance. It's also not a function of soul-sucking micromanagement.

It’s the systems you build.

An ideal business grows stronger simply from the passage of time. This does not happen by chance, but by design. The result is a symphony of processes working together to make the WHOLE unit more effective.

Your Business Should Function Like a Healthy human Body...

When is the last time you had to remind your lungs to breathe? Or your stomach to digest food?

Your body doesn’t need you to micromanage every cell or organ. It’s designed to keep what’s nourishing and excrete what’s wasteful—automatically.

Your digestive system filters out toxins while absorbing nutrients to keep you energized and functioning at your best. Your immune system protects you from external threats, ensuring you stay resilient and strong. Meanwhile, your nervous system regulates your responses, maintaining balance so you can thrive.

Your business can (and should) operate the same way.

With the right systems in place, it can naturally retain clients who align with your vision and contribute positively to your community, while quietly filtering out those who drain your energy and resources.

That’s exactly what Automated
Client Culture is all about.

That’s exactly what Automated client culture is all about...

Most coaching and consulting programs rely on a “content dump” approach—a chaotic pile of lessons, PDFs, and videos thrown at clients all at once. 

The assumption is that more content equals more value, but in reality, this strategy overwhelms clients, leaving them paralyzed by the sheer volume of material. 

It also creates a disconnect between knowledge and action, as ideas go unimplemented and fail to deliver meaningful transformation, making it harder to retain clients long-term.

Value doesn’t come from dumping information—it comes from deliberate, purposeful design.

I call this Strategic Content Architecture.

A natural hierarchy that contains sequential "triggers" that map to the emotional journey your client is experiencing inside of your program.

Perfectly timing these triggers allows you to propel clients into what neuroscientists call a "heightened learning state," in which emotional engagement with the learning material actually enhances their ability to process and retain what they're being taught.

Think of it as scaffolding for your client’s success. Just as scaffolding supports a building under construction, your program’s curriculum provides a structure that clients can climb—step by step (in perfect order)—toward their goals.

How to craft living, breathing curriculum

What makes my approach to this so revolutionary is its dynamic nature.

What do I mean when I say, “dynamic?” Simply that it’s designed to grow and change based on the needs of clients in a way that feels CUSTOM.

Instead of static courses or cookie-cutter frameworks, your curriculum evolves in real time. It listens to your clients, capturing their feedback, tracking their results, and adapting accordingly.

This is what turns your curriculum into a flywheel—a self-reinforcing system that gets smarter, stronger, and more impactful with every revolution.

Practically speaking, the book walks you through how to create this via 4 unique sections (or "steps").
Once you understand these, and the order (which is important for this to function correctly at scale), the transformation really begins.

Step One

Step One

CURRICULUM HIERARCHY

CURRICULUM HIERARCHY

A program is only as good as its structure. Without a clear framework, clients feel overwhelmed, and progress becomes scattered. Properly structuring your content to align with the needs (and goals) of your clients helps to underpin their success and build trust in your process. 

Inside of this step we teach you:
  • The "Content Waterfall Effect," and how to use VOC (voice of the customer) to intentionally craft core content pieces that sync up to the needs of the client.
  • The Strategic Content Architecture that allows our curriculum to dynamically grow alongside of our client community (plus, the guide rails for building one of your own). Once you master this, your clients start naturally pulling the curriculum forward, rather than you having to drive the evolution yourself.
  • How to avoid the "Volume = Value" fallacy. Why adding more content to your program actually drives clients away—and the simple “scaffolding” method that ensures clients make progress without feeling overwhelmed or lost.
  • ​ASD Framework (Audit, Survey, Design) for turning your content into a guided transformation. Every step unlocks a new breakthrough, keeps clients craving the next move, and turns them into lifelong believers.

Step Two

Step Two

FULFILLMENT PSYCHOLOGY

FULFILLMENT PSYCHOLOGY

Clients don’t stay because of what you deliver—they stay because of how your program makes them feel. This step uncovers the emotional blueprint behind loyalty and engagement, giving you the tools to transform how clients experience your business.

This section is DENSE, but succinctly covers:
  • 3 unique phases of a client's emotional journey - the systems we build around these phases can mean the difference between a "churn and burn" client roster, and a finely curated book of business.
  • The Monetization/Retention diamond, and the science of stringing client satisfaction from front end product to back end program. This allowed us to maintain retention rates above 80% in an industry where 35-40% is considered "good."
  • How to use 3 levels of "informational structure" that work naturally with the brain's processing capabilities to help your clients retain more of what you teach.
  • ​The 5 "heightened learning stages" acknowledged by neuroscientists, and how we segment our client curriculum to strategically TRIGGER them for our clients.
  • ​Peak-End Theory and the Progress Verification Loop - how to ethically manufacture momentum for your clients and unlock the neurological FEELING of success at every step of your process.
  • ​The 5 trigger points of fulfillment psychology. Every moment in your client's journey is NOT equally important. Build your systems to deliver the right encouragement, support, or challenge at the exact right moment.
  • ​A simple system for building Compounding Psychological Safety. Effortlessly develop trust in your process, by providing predictable support that honors your clients' natural learning patterns.
  • ​Plus a WHOLE LOT more (seriously, this is easily one of the chunkiest and nutrient-rich chapters of material I've ever seen on this topic)

Step Three

Step Three

FEEDBACK LOOPS & TUNING MECHANISMS

FEEDBACK LOOPS & TUNING MECHANISMS

What if your program could improve itself with every client interaction? Feedback Loops & Tuning Mechanisms use client insights to refine your program in real time. This turns your business into a self-sustaining flywheel, where every interaction strengthens your systems and drives better results.
  • Why you should stop using linear fulfillment systems, and build cyclical systems instead. This shift ALONE caused our implementation rates to soar, client satisfactions scores to dramatically increase, and freed our team up from constant troubleshooting.
  • The 3 phases of client feedback, and how to stack feedback loops to produce curriculum at scale without overwhelming either yourself or the client.
  • Daily, weekly, and monthly data collection systems that allow you to continuously mine information from your clients without pestering them.
  • ​The 3 PREDICTIVE measurements we use to diagnose program efficacy and stay ahead of what our clients will need, before they've even asked for it.
  • ​Learning Loops, Support Loops, and Community Loops - the core feedback loops that every client program should have, and practical examples of each.

Step Four

Step Four

BUILDING WINNING CULTURE

BUILDING WINNING CULTURE

Winning Culture is the glue that holds everything together. By combining the previous steps, you’ll cultivate a community where clients feel a sense of belonging, are motivated by collective wins, and actively contribute to each other’s growth.
  • Mastering the skill of "transference," the primary difference-maker between personally winning and helping others to win.
  • Building the Winners Triangle - the 4 levels of winning and how to take any client from the "Cause and Effect" level to the "Leader" level inside of your community... QUICKLY.
  • The 4 main neurochemicals that need to fire (in specific order) to move your clients upwards on the Winners Triangle, and how you (as the leader) can cultivate the environment in a way to ensures that they do.
  • ​Two key motivations of the human brain, and the two primary fears that stand in the way of those motivations. You can protect your environment to "re-write" evolutionary scripts and overcome these fears.

If I’ve Still Got Your Attention…
Let’s Talk Brass Tacks

You’re still reading, so you’re probably serious about leveling up your consulting or coaching program. I’m known for being ruthlessly honest, even when it hurts me. So, here it goes…

If you are not a bonafide expert who actually gives a crap about the market you serve (and I mean care about them as people, not just dollar signs in your bank account), nothing in this book will help you. In fact, nothing I teach will.

I’m in the business of creating transformation for people with legitimate expertise, not selling info products for the sake of a few extra dollars.
I have plenty of money, I don’t need more.

This is precisely why I’m not charging thousands of dollars to teach this to you (even though I easily could).

This book, plus an accompanying
video training, are only $3

Yes, really. Just three dollars.

There are no hidden fees or subscriptions. I didn’t get where I am by “nickel and dime-ing” people to death.

Once you dive into the systems and insights packed inside, you’ll quickly understand why so many consultants, coaches, and business owners consider this approach revolutionary.

This is NOT some set of theories or recycled ideas. The Automated Client Culture book introduces an entirely new way to structure your programs so that they work for you—not against you.

What you're getting in return for your investment on this page...

The "Automated Client Culture" Book

The "Automated Client Culture" Book

A 77-page book detailing our entire process for how to build client culture and curriculum that optimizes itself through a series of systems (plus the science underpinning WHY we do it the way we do).
VIDEO LESSON
VIDEO LESSON

Curating Community, Culture, & Engagement

Curating Community, Culture, & Engagement

One of the most important pieces of building out your client culture is community management. To help you take the strategies we outline in the book and apply them practically, I'm including a 15-minute video lesson from Mike Walker, my Client Success Manager (and co-author of the book). In just a matter of minutes, he breaks down:
  • The 8 "First Principles" of community management
  • ​The distinct stages of community evolution, and how to maximize existing members to both encourage and challenge new members
  • ​Proper segmentation strategies for protecting clients from overwhelm (we use Circle for this)
  • ​4 key factors that develop the Psychological Sense of Community
  • ​A sample survey you can use to index and quantify the strength of your client community
  • ​How to construct a client ecosystem within your community software of choice
  • ​Plus, much more!

And... just to make this the easiest $3 you've ever spent... I'm throwing in something else...

EXCLUSIVE BONUS
EXCLUSIVE BONUS

One Full Year of Consulting Digest (Digital Edition) - FREE

One Full Year of Consulting Digest (Digital Edition) - FREE

Get my top insights from the front lines of building multi-million dollar businesses delivered to you digitally each month in beautiful, full-color magazine format... and it won't cost you a dime. PLUS, get access to a private community of over 1,500 subscribers, and a group mindset coaching call LIVE with me... every single Monday morning.

My intentions with this product...

Many of the 7- and 8-figure business owners I’ve worked with over the years started by implementing a single idea from a resource like this one. They saw the results firsthand, came back, and built even more transformative systems with me.

This is (selfishly) my hope whenever anyone buys a product I put to market.

I'm confident that once you see the value I'm willing to essentially "give away" in a $3 book, you'll understand why people pay me to help them scale their consulting offers.
And no matter what, you are completely covered. There’s absolutely no risk because this book is backed by a 60-day, 100% money-back guarantee. 

Here’s how it works:
  • You read the book, study the training, and discover the exact systems you need to revolutionize your business—making this the best $3 investment you’ve ever made.
  • Or, if it’s not what you hoped for, you let us know, and we’ll refund your $3 immediately—no questions asked. You’ll even get to keep the book and video training as our gift.
The truth is, I’m not getting rich off $3 book sales. My goal with this book is to show you what’s possible when you implement the right systems, so you’ll be ready to take things further when the time is right.

This book isn’t fluff, and it’s not filler. It’s a step-by-step guide to creating a culture-driven business that retains the best clients, grows automatically, and keeps improving every single day. 

It’s a blueprint for long-term success and yours for just $3.

That’s less than the price of your daily overpriced latte… and, unlike your coffee habit, this can actually make you money.

Still not convinced?

There’s a lot of random stuff on the internet, I’m sure you’re not worried about 3 dollars. But sometimes it helps to talk to a real person to make sure we are real :-) 

Our offices are open, call one of our advisors at (615) 395-3087. We are based in Nashville, TN so if time zones are an issue, leave us a message and we’ll promptly call you back. Within minutes of filling out the secure order form on the next page, your book & the video training will be waiting for you in your email inbox!
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